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I blogged about the number of press releases concerning Green projects in Asia and how they outnumbered release for U.S. projects. Well, maybe quality is more important than quantity. Today I saw a release that started out with this:

NEW YORK, May 31, 2012 /PRNewswire/ One year after an innovative building retrofit project, the Empire State Building is ahead of plan and has exceeded its year one energy-efficiency guarantee by five percent, saving $2.4 million and establishing a commercial real estate model for reducing costs, maximizing return on investment, increasing real estate value, and protecting the environment.

"First and foremost, making the Empire State Building energy efficient was a sound business decision that saved us millions of dollars in the first year," said Anthony Malkin of the Empire State Building Company. "We have a proven model that shows building owners and operators how to cut costs and improve the value of their buildings by integrating energy efficiency into building upgrades."

Now the Empire State Building has a history that is probably the most exciting story in American real estate. What makes it exciting is that most of that history involves the crazy dealings of some of the biggest egos in history. Originally developed by former New York governor Alfred E. Smith and financed by the DuPont fortune, construction started just a few months before the stock market crash of 1929. The building sat vacant for the next decade until World War II revived the economy and brought in tenants.

Over the years, numerous rich men tried to or succeeded at buying the building, but the story really heated up when Donald Trump and Leona Helmsley fought over it and it ended up in the hands of an eccentric Japanese billionaire who collected European castles as a hobby.

With all that said, it’s great to hear that the Empire State Building now stands for something more powerful than it ever has – social responsibility. Our hats are off to the Empire State Building Company and all those engineers that played a hand in this project.